Data For Impact - Leveraging the AEP 6 Study Results

Fees/Admission

Free

Now that the study is done, how can we use the results? 
Data for Impact is an informative session discussing how nonprofits can leverage the data to garner funding and engage greater audience numbers.

Twenty-nine local nonprofit organizations took part in the AEP6 study, and over 1,000 audience members were surveyed. The study provides compelling evidence that the nonprofit arts and culture sector is a significant industry in Greater Portsmouth—one that generated $70.2 million in total economic activity during 2022.
Randy Cohen, vice president of research at Americans for the Arts will be onhand to present ways to share the data with potential sponsor organizations, individual donors, business partners and city policy makers. He will also provide concrete tools for how the data can be used to engage audience members by demonstrating that their attendance at art events directly supports the vitality and health of our community. 

To submit questions that you would like Randy Cohen to address during the workshop, please email lrosen2015@gmail.com. We will do our best to address each question. 

Special recognition is owed to the City of Portsmouth for funding and coordinating the Arts & Economic Prosperity Survey.  


About Randy Cohen
Randy Cohen is vice president of research at Americans for the Arts—the national advocacy organization for the arts—where he has been empowering arts advocates since 1991. Randy stands out as a noted expert in the field of arts funding, research, and using the arts to address community development issues. He publishes Arts & Economic Prosperity, the national economic impact study of nonprofit arts organizations and their audiences, and Americans Speak Out About the Arts, a national public opinion study about the arts. Randy led the development of The National Arts Index, the annual measure of the health and vitality of arts in the U.S., and the National Arts Policy Roundtable, an annual convening of leaders who focus on the advancement of American culture—launched in partnership with Robert Redford and the Sundance Institute.

In the 1990’s, Randy collaborated with the President’s Committee on the Arts and the Humanities to create Coming Up Taller, the White House report on arts programs for youth-at-risk; and the U.S. Department of Justice to produce the YouthARTS Project, the first national study to statistically document the impact of arts programs on at-risk youth. His 10 Reasons to Support the Arts blog received the Gold Award from the Association of Media & Publishing—their top honor for best blog post of the year. He was a recent nominee for the Sidney Yates Advocacy Award for outstanding advocacy on behalf of the performing arts in America. A sought-after speaker, Randy has given speeches in all 50 states, and regularly appears in the news media—including the Wall Street Journal, The New York Times, and on C-SPAN, CNN, CNBC, and NPR.


Randy has been a policy specialist for the National Endowment for the Arts, founded the San Diego Theatre for Young Audiences, and worked in medical research for Stanford University and Scripps Clinic and Research Foundation. His board work includes the League of Historic American Theaters. Randy is a past Chairman of the Takoma Park Arts & Humanities Commission, during which time the Commission completed a cultural plan, established the city’s Poet Laureate and public art programs, and led the development of a million-dollar conversion of the city council chambers into a performing arts space.